All Star Cast of the Fox De Luxe “Variety Hall” Show

Fox De Luxe Beer Radio Advertising Goes Network!

“Don’t Miss this Sparking Program of Fun, Frolic and Music Broadcast Over the Blue Net work Every Tuesday.” – Text, lower center.

This ephemeral promotional piece was distributed by the Peter Fox Brewing Company around 1942/1943 to promote its Fox de Lux ‘Variety Show’ – itself a radio tie-in to sell the beer of the same name. The famous Doris Day, still early in her career, headlines a cast that includes Ray Shannon, Toby Nevins, Dolly Good, and Jimmy Wilbur, plus others.

The verso provides a small map of Indiana, Illinois, Wisconsin, Michigan, and Iowa that shows the radio coverage of the program and pinpoints the headquarters of broadcasting stations in the Blue Network. A ‘Notice to Fox De Luxe Distributors and Dealers’ at the bottom of the page pleads, “Please post the inside center spread of this Folder in a prominent place to call your customers’ attention to the New Fox De Luxe Radio Program.”