Wild Flowers of Northern California Oregon and Washington

“Richfield wants you to enjoy this great gift of Nature…the Western Wild Flowers.”

This fun little pair of colorful booklets were published in Los Angeles by the Richfield Oil Company for distribution to motorists across California, Oregon, and Washington. They were designed as reference guides to local wildflowers and offer recommended automobile routes to maximize outdoor enjoyment and scenic beauty.

One pamphlet was published in 1933 shows small strip maps, color reproductions of common flowers, and photographs of major landmarks. According to the front cover, the Richfield Reporter (a radio program) announced the status of wildflower blooms every Friday night at 10 p.m. during the appropriate season. The second booklet was issued in 1936 in a similar style to the earlier edition, though upgraded in almost every way.

“When you make your plans for these delightful outings, include in them a visit to your neighborhood Richfield station for our thorough car servicing – and a tankful of high-mileage Hi-Octane gasoline. It will add to the pleasure of your trip!”