Tips To Travelers The Roosevelt Highway U.S. 6 and 91

Los Angeles to New York and Provincetown, via the Roosevelt Highway.

This fascinating promotional piece offers helpful ‘Tips to Travelers’ headed along the major east-west route of U.S. Highway 6 and 91, historically known as the Roosevelt Highway. The important transcontinental highway connects Los Angeles to New York and would later be known as the Grand Army of the Republic [GAR] Highway. A somewhat simple (if cluttered) strip map is divided into five segments, each noting towns, distances between points, and major geographic features. Recommended hotels, restaurants, and attractions are provided adjacent to many of the stops along the way – giving the impression that the advertisements are more important than information about the route itself! Further advertisements and copy text, organized by state, are provided on the verso, as well as a small map to Boys Town, ‘The Most Interesting City In America,’ outside of Omaha.

Published in 1941 by the Highway Travel Service of Waterloo, Iowa. One of several similar maps issued by the company during the 1930s and 1940s, each promoting specific businesses along popular seasonal highway routes. Of particular interest are the specific names given to the proprietors of many such enterprises – personalized service at its finest!