Tips to Tourists Travel Follow the Sunshine Highways U.S. 60 – 70 – 80 – 90 Coast to Coast

The “Improved All-Weather Route” from Los Angeles to Jacksonville.

This fascinating promotional piece offers helpful ‘Tips to Tourists’ headed along a promoted east-west route connecting Jacksonville, Florida to Los Angeles, California via U.S. highways 60, 70, 80, and 90. A somewhat simple (if cluttered) strip map is divided into five segments, each noting towns, distances between points, and major geographic features. Recommended hotels, restaurants, and attractions are provided adjacent to many of the stops along the way – giving the impression that the advertisements are more important than information about the route itself! Further advertisements and copy text, organized by state, are provided on the verso, as well as a small map to the recently opened Bellingham Gardens.

Published around 1936 by the Highway Travel Service of Waterloo, Iowa. One of several similar maps issued by the company during the 1930s and 1940s, each promoting specific businesses along popular seasonal highway routes. Of particular interest are the specific names given to the proprietors of many such enterprises – personalized service at its finest!