The Winner! Sets a Steady Pace and Keeps Going

TIME WASTERS ARE ALWAYS LOSERS

Using Aesop’s iconic fable of the tortoise and the hare, this WWII propaganda poster encourages proper time management on the American homefront. The smiling reptile crosses the finish line, checkered flag waving, while his furry competitor is sleeping far behind. The image was designed to be hung in public, like a workplace, school, or church, to remind its audience of their patriotic duty during the war.

Published in Washington, D.C. in 1943 by the War Food Administration, a section of the Department of Agriculture dedicated to the production and distribution of food to the civilian workforce.