“Shoreacres” (Whitefish Bay)

Selling off the remnant’s of the Pabst Whitefish Bay Resort to all-white customers.

“In 1889, Captain Frederick Pabst, one of Milwaukee’s beer barons, spent $30,000 to take advantage of Whitefish Bay’s unique location in an area north of what is now Henry Clay Street, east of Lake Drive and South of Silver Spring Drive to build a resort. As many as 10,000 people would visit the resort on a summer day, traveling by horse and buggy, railroad, trolley, or excursion steamer. They came to enjoy the scenic view, to ride the Ferris wheel, attend daily concerts (double concerts on Sunday), rent rowboats, watch outdoor movies, and dine on whitefish netted daily in the Bay. The resort popularity faded in 1914, and the park closed. In 1915, the land was subdivided into 17 residential lots, and today 13 homes are located on the former resort shoreline property.” – Village of Whitefish Bay.

This rare real estate map covers several blocks in the village of Whitefish Bay, Wisconsin; located just a few miles north of Milwaukee. It reflects ongoing efforts by the Pabst Brewing Company to sell the remaining property from the firm’s Whitefish Bay Resort, which closed in 1914 and rebranded as the community of ‘Shoreacres’.

The ‘Restricted Lots’ casually referenced below the title refers to local redlining practices that forbade sale to African-Americans. Prices for each lot are noted in red, with ‘X’s identifying those already sold. An accompanying price sheet lists the various rates by block.

Sources: Village of Whitefish Bay