Pure Oil Pathfinder for a Century of Progress Exposition – 1934

Sweeping perspective of the Century of Progress Exposition in Chicago.

The central theme for the Century of Progress, held in Chicago in conjunction with the city’s centenary, was technological innovation. The motto “Science Finds, Industry Applies, Man Adapts” can be seen reflected in the attractions and futuristic architecture seen on the map.

The latest in science and exploration could be discovered at Adler Planetarium or by touring the ship used by Robert Byrd in his Antarctic adventures. The Sky Ride, Goodyear Landing Field, and, of course, Pure Oil exhibits showcased highlights from the transportation industry.

There are also cultural elements. Nineteen nations officially participated at the fair, and many international buildings are included in the list of over 100 locations in the upper left corner of the sheet. Visitors to the fair could walk through an Old English Village, Mayan temples, and the streets of Shanghai. And they did in droves – nearly 50 million people ultimately attended. The immense popularity led the organizers to extend it a second year to 1934.

This view was drawn by George Bodeen and published by Rand McNally on behalf of Pure Oil. The verso of the promotional pamphlet features a description of the Pure Oil Exhibit, including a photograph of a large map of the United States that uses light to show the production and distribution of petroleum products.