New! Direct-To-Retailer Map Distribution Plan

How to order road maps Easy as 1-2-3

This interesting promotional mailer, distributed to Texas ENCO retailers, was sent in 1971 by the Dallas-based Humble Oil & Refining Company. The contents outline a new and improved method by which gas stations, garages, etc. can easily restock on the ubiquitous road map. Only certain regions are available to the recipient, reflecting a relatively sophisticated targeted approach. Advice for getting ‘the maximum return from their use’ includes displaying maps out of reach of small children – good advice!