Nature, Books, Pictures, Maps, Travel [National Geographic Society Catalog]

The products of the National Geographic Society during the late 1920s.

The ephemeral catalog, marketed ‘For Old and Young’, was copyrighted by the National Geographic Society in 1929 (likely printed in 1930). It presents the prices and descriptions for a variety of products offered by the educational organization, including maps, photographs, reference volumes, prints, and more.

Of particular interest is the New Map of Europe, a ‘masterpiece of modern map-making’, produced in December 1929 and featuring an inset map of important air lines. A ‘Removable Requisition Blank’ is provided as the centerfold for easy ordering. The Great Depression undoubtedly had a negative impact on overall sales.