Meet me at Chicago’s Fair

Enjoy an ice cold Coke at the Century of Progress.

This ad, likely issued in a contemporary magazine, encourages attendees of Chicago’s 1933 World’s Fair to enjoy a delicious Coca-Cola, “the drink that keeps you feeling fit everywhere.”

Despite the last traces of cocaine being removed from the beverage recipe in 1929, the appeal was still strong enough for the publishers to claim that “approximately one out of every three at Chicago’s Century of Progress Exposition pause and refresh themselves with ice-cold Coca-Cola.”