Map of Schweppsylvania

Humorous cartographic advertising tray for Schweppes Tonic and Bitter Lemon.

The idea of Schweppsylvania started with a print advertisement in 1955, and was the American version of its British counterpart – Schweppshire. This tray was produced in the 1960’s and displays many other Schweppes related locations, including Schweppsas, the Mississchweppi River, Massachuschweppes, and New Schweppsico. The Dust Bowl is featured prominently in the middle of a tray, along with other clever map related word play. On the back of the tray are drink recipes and instructions on how to best make cocktails so as not to squander the “Schweppervesence.”