Island of Hawaii

An uncommon pictorial map of the Big Island from the 1930s.

“A cartograph that’s drawn to my days and nights of adventure in the Island of Hawaii. It is called by some the “Big Island,” by others, the “Scenic Isle.” I found in the near 300 miles that I motored around its shore that both were right. And if I were asked I’d add a name… the ‘Big Thrill.””– Text, lower right.

This whimsical pictorial map of Hawaii’s Big Island was illustrated by the talented Ruth Taylor White. It’s one of the first editions of the popular souvenir piece, printed by the Honolulu Star-Bulletin and distributed courtesy of the Hawaii Tourist Bureau around 1933. Several variants were issued, though this is among the scarcer versions. A brightly colored image captures the inviting charm of the island, inhabited by a multi-ethnic group of smiling visitors and residents. Recreational opportunities, historic sites, major industries, and cultural features are labeled throughout. Of particular interest are Mauna Loa and Mauna Kea, the early industry at Kailua, Cook’s Monument, and Hawaii National Park. The road network reflects the construction boom of the late 1920s, with early rental agencies and tour companies taking advantage of the automobile’s surging popularity.

Ruth Taylor White was a dominant figure in the Golden Age of pictorial cartography, renowned for her vibrant and whimsical “Cartographs” that favored regional personality over geographic precision. Her signature style, defined by vibrant color palettes and humorous vignettes, played a pivotal role in 1930s tourism, particularly through her iconic work for the Hawaii Tourist Bureau. These maps were instrumental in rebranding the islands for the American mainland, transitioning Hawaii’s image from a remote outpost to a vibrant, exotic playground during the Interwar Period.

Source: Los Angeles Public Library