Highway Advertising Signs [C.E. Erickson Catalog]

Highways are ‘Buy’ Ways! Let Erickson Advertising Signs Direct Customers To Your Door!

This engaging prewar catalog was issued around 1939 by the C.E. Erickson Company, Inc. of Des Moines, Iowa. Enameled highway signs were among the many products offered by the manufacturing firm, and the rising popularity of automobile tourism offered a significant incentive for businesses to boost their advertising. Information about the profitability of road signs, the modern production process, and installation features (like lens reflectors) is accompanied by vibrantly illustrated examples from Rotary International, Phillips 66, Purina, Y-B Cigars, and more. The booklet ends with a baker’s dozen price lists of the various signs available.

The C.E. Erickson Company, Inc. was a notable manufacturer and advertising firm based in Des Moines, Iowa, primarily active during the middle of the 20th century. The company, sometimes referred to as Cee-Co., was well-known for producing a diverse assortment of metal, paper, and wooden branded goods, ranging from dairy crates to magazine racks and even snowmobiles!

Source: National Park Service