He Said He Was “Impractical”


A religious (and financial) argument against U.S. participation in WWII.

1 in stock

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Leveraging the imagery of Jesus Christ to its fullest, this advertisement is accompanied by text comparing his teachings to the capitalist mindset that contributed to the First World War. It claims that “the total cost to all participants was equivalent to $20,000 for every hour since Jesus of Nazareth was born.” Abandoning religious pretenses and appealing to the financial good sense of the audience, the paragraph concludes, “It would be worth while to try HIS way. It couldn’t be more expensive.”

The ad was part of a larger antiwar campaign promoted by Fortune and American Magazine on behalf of World Peaceways in New York. The image was painted by Howard Giles and the text was written by Bruce Barton.

Map Details

Publication Date: c. 1937

Author: World Peaceways

Sheet Width (in): 11.25

Sheet Height (in): 14

Condition: A-

Condition Description: The sheet has a ragged right edge from where it was previously bound, but otherwise is in near fine condition.


1 in stock