Florida’s Holiday Highways


Fold out map and brochure of Florida’s East Coast Highways.

Are you interested in a high resolution image? Email me for inquiries.


Numerous cities along Florida’s eastern coast experienced tremendous growth in the postwar years. Tourists flush with expendable income were traveling on paved roads with new automobiles more frequently than ever before, and places like Daytona, Palm Beach and Miami became household vacation destinations. Heavy marketing along the eastern seaboard and throughout the Midwest brought visitors to Florida in droves, and organizations like the East Coast Highway Association sprung up to corner tourism within the state.

They issued maps like this one: skewed in perspective, brightly colored and focused in content. An accompanying mileage table with recommended amenities is included, and an advertisement for Cuba in the lower right alludes to the major tourism draw in the southeast region served by the highways.

Map Details

Publication Date: 1954

Author: East Coast Highways Association

Sheet Width (in): 8.90

Sheet Height (in): 23.40

Condition: A

Condition Description: Fold lines as issued, otherwise fine.