Discover Nikon

Magazine advertisement for Nikon cameras.

This clever cartographic advertisement presents a fictional land in the shape of a camera and encourages the audience to Discover Nikon. Each location is a geographic play on words for the corresponding camera function, such as Rewind Rock and Mare Lenticulum.

A windhead, compass rose, and sailing ship all represent elements of classical cartography, but the accompanying text is promotional to its core. “There is hardly a happening of any importance, hardly a story worth telling, that isn’t be recorded and told with a Nikon.”