California – Wine Land of America

Gorgeous promotional artistry for the California wine industry.

This map was commissioned by the California Wine Advisory board to promote the state’s wine-producing regions, and it does so with dramatic effect. Leading up to the 1960s, California was known for its thick, sweet port-style wines that were of relatively low quality, but a push by new winemakers including Robert Mondavi and David Bruce began to turn the tide. In 1976, the historic “Judgement of Paris” saw California wines sweep their French counterparts in the red and white categories, propelling the region to the forefront of viticulture where it remains today.

This map stylistically depicts each growing region with colorful illustrations of area attractions, local inhabitants, and wine-related objects. A huge press in the upper right accompanies text lauding the state’s climate and suitability for vineyards, while primary roads and major towns are relegated to faint strokes and small typeface. Drawn by the talented Amado Gonzalez and published circa 1964 by the Wine Advisory Board in San Francisco.