Better Breads are baked with Dextrose Sugar

Cleverly linking together nutrition, the sugar industry, and the health of America and its economy.

This splashy advertisement, originally published in a 1940 issue of Fortune Magazine, encourages prospective baking companies to try out crystalline dextrose, a cane sugar alternative. A variety of self-serving promotional strategies are used – attractive imagery, the application of modern science, the need to maintain economic relevance, balanced nutrition, and the threat of competition. Published by the Corn Products Refining Company of New York, makers of Argo corn starch, Mazola corn oil, Bosco chocolate syrup, and Karo high fructose corn syrup.