[Advertising for The Milwaukee Sentinel]

Advertising for the ‘most interesting and instructive publication issued.”

“The Sentinel takes pride in having exclusive control of the most interesting and instructive publication issued. The attached circular gives but a faint idea of the magnitude and extent of this truly remarkable work.”

The ‘truly remarkable work’ referenced in the excerpt above is Neely’s Historical Political and United States map, printed by Rand McNally. The five foot long compilation comprised of maps, diagrams, portraits, and a chronology of U.S. history is offered as a subscription incentive to readers of the Milwaukee Sentinel. A discounted cost of $1 (compared to the $5 sticker price) is available to current subscribers, but a little legwork can earn one for free. Simply sign up five new subscribers to The Milwaukee Sentinel using the blank enclosed subscription cards! The cover letter, dated 1893 and addressed to an anonymous, soon-to-be-expired, reader, alludes to other premiums available.

Example of Neely’s Historical Political and United States Map at the Leventhal Map Center (Boston Public Library).