[A Trip to Fairyland]

A trip through Fairyland courtesy of The Chad Valley Games.

This interesting game board was published in Harborne, England by Chad Valley Games in 1925. It was designed to accompany ‘A Trip To Fairyland’, a popular children’s game that has players move their tokens across the game board by rolling a dice (not included).

The winner was the first player who successfully navigated their piece from the first spot (lower left) to the last spot (# 170, near the center). Numerous characters including witches, sprites, and, naturally, fairies, are encountered along the way. According to the Woolworth’s Museum;

“The Chad Valley name first appeared on toys in around 1920. This was a new trademark for a printing company that had already been in operation for around ninety years. Anthony Bunn Johnson, a British printer, had first begun to make simple children’s games in around 1830. These had consisted mainly of pictures on paper or card, normally accompanied by a printed set of rules or instructions.

It became toymaker to the White Star shipping line, to H.M. Government, to the Great West Railway, and ultimately to Her Majesty Queen Elizabeth. She chose the company to fashion dolls of her young daughters, the present-day Queen of England, and her beloved sister Margaret Rose.”

Source.