Cheese Map of Switzerland
Pictorial cheese map of Switzerland published by the Swiss Cheese Union as a promotion for a Hell’s Kitchen restaurant.
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This abstract topographical pictorial map of Switzerland highlights one of the country’s most well known exports; cheese. Crowdpleasers like Gruyere and Gouda are pictured alongside less popular types such as gomser and tilsit. Over 30 different types of cheese are named and illustrated, in addition to cows, goats, birds and Swiss citizens (usually eating or making cheese).
This bounty of dairy is a far cry from the days when the Swiss Cheese Union pulled the strings. The publisher, Schweizerische Käseunion AG, was established during WWI to control the production and price of cheese, and which restricted cheese makers to only seven types of product. The union, which was responsible for promoting fondue and raclette as national Swiss dishes, played an enormous role in the political fabric of the country and allegedly received more government investment than the Swiss army in the 1960’s! Public outcry would lead to a relaxation of the production restrictions, and the cartel would disband in the 1990’s after a corruption scandal involving several union and public officials.
Publication Date: 1975
Author: Schweizerische Käseunion AG (Swiss Cheese Union)
Sheet Width (in): 16
Sheet Height (in): 11.5
Condition Description: The map is in fine condition, with full margins but some staining and soiling throughout.