Atlas Insurance Company of Des Moines

$115.00

Antique sign advertising for an Iowa insurance company.

1 in stock

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Description

After participating in the epic battle against the Olympians, Atlas was condemned to forever support the weight of the entire world on his shoulders. Gerard Mercator first used the term for a compilation of maps in homage to the unfortunate Titan during the 16th century.

What either reference has to do with insurance remains to be seen, but apparently it was hoped that the image of stoicism and strength would sell policies for the Atlas Insurance Company in Iowa. The name was so popular that a trademark suit was brought against the Atlas Assurance Company, also of Des Moines.

Map Details

Publication Date: c. 1900

Author: Atlas Insurance Company

Sheet Width (in): 13.75

Sheet Height (in): 19.50

Condition: B

Condition Description: Black metal sign with gold border and embossed text and image. Bent in several areas. Rusted around the edges and numerous holes, probably from target practice with a .22. Fair condition overall.

$115.00

1 in stock